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Insurance United Against Dementia (IUAD) is delighted to have been chosen as the charity partner for this year's Women in Insurance Awards.

IUAD is an Alzheimer's Society movement created and championed by leaders from across the industry. Led by a board of passionate individuals, including Sian Fisher, CII; Hayley Robinson, Zurich; and Jo Coles, Willis Towers Watson; IUAD is uniting the industry to raise £10 million to invest in critical dementia research. Everything raised through IUAD directly supports work taking place at the UK Dementia Research Institute - a collaborative new venture which unites 700 of the world's leading dementia researchers at seven world class centres across the country.

Dementia is the UK's biggest killer. Nearly one million people are living with the condition that strips people of their memories, their relationships, and their identities. With no cure and limited treatments, one in three people born today will develop dementia in their lifetime.

Two in three people with dementia are women, and for them, the situation is far more complex. There are a number of reasons for this:

  • Women have a longer life expectancy than men. Age is the biggest risk factor (though not the cause) of dementia, meaning that women are more likely to develop the condition in old age.
  • Historically, research projects have been biased towards male data, particularly if female data didn't align with established patterns. As a result, this massively oversimplified our understanding of the disease. It wasn't until 1993 that women were included in clinical trials, and nowadays researchers are working with far more balanced data sets to better understand, and treat, the disease that cause dementia. 
  • Beyond diagnosis and research, women also pick up the brunt of caring duties. There are 700,000 people in the UK looking after a loved one with dementia. Of these, two thirds are women.
  • Caring has an enormous impact on a woman's financial security - 20% of female carers have gone from full-time to part-time employment as a result of their caring responsibilities.


IUAD is challenging the insurance industry to take on dementia from all sides. Not only are we raising funds to support research into both the care and cure of dementia, but we're also asking employers to look at their own policies. Do they offer flexible working or carers' leave? Are they supporting people affected by dementia so that they can stay in work?

In addition to this, we're also highlighting how people across the industry can access support. No one should have to face dementia alone, and our support services are designed to be there when you need us. Whether that's guidance from a specialist adviser over the phone, peer support through our online forum, or one of the many activities that are designed to reduce social isolation for people with dementia.

IUAD is transforming the way the industry thinks about, and responds to dementia. With your support we can accelerate progress towards new treatments, delivering effective change for people with dementia across the world.

We look forward to seeing you on the evening. In the meantime, if you'd like to find out more about how you or your firm can get involved with IUAD, get in touch:


alzheimers.org.uk/iuad
[email protected]
@InsuranceUAD
Insurance United Against Dementia