Lynn Cufley is Marketing & Communications Director, International at Crawford & Company®. Passionate about communication as a means to inspire and inform, she has excelled at positioning Crawford as the leading loss adjusting and claims management company across EMEA/AP, elevating its status as a thought leader and expert communicator.
In her eight years at Crawford, Lynn has successfully reengineered the company's communication strategy. Spearheading the ‘Engage through Education' project, she has brought Crawford's expansive expertise to the communication fore, creating engaging, ‘on-the-pulse' commentary across all channels. These include Crawford's market publication ‘On the FrontLine' blog, helping customers and partners successfully navigate the claims arena.
Lynn has also exploited her communications skills to promote greater diversity within Crawford and on the industry stage. A prominent member of the Chartered Institute of Loss Adjusters' Women in CILA group, she has championed award-winning initiatives that support female progression in the sector.